Background This company had been trading profitably for several years, but growth had stalled. The
majority of sales were online as there was only one retail outlet which was in Canada.
Challenge When our client approached us, their main challenge was a lack of direction and
strategy for growth. Despite having a budget in place, their previous agency was unable
to provide a clear plan for scaling the business. Our client knew they wanted to grow but
were unsure of how to do so effectively.
Solution Our team worked closely with the client to create a comprehensive growth strategy. We
began with a starting spend of 15k and were eventually able to scale this 10X to $150k
a month while maintaining their goal MER <30%. Our approach involved constantly
looking for ways to drive the business forward, always seeking new opportunities to
scale and hit new records along with an accelerated program of creative testing,
iteration and continuous feedback which the client was not getting before. This began
on Facebook but over time expanded to include TikTok and Google ads too.
Results After a year of working with us, our client was able to achieve their first 7-figure month
ever in November, reaching an impressive $1m which had been a business goal for
years but they had never come close to achieving it. Our dedication to their success even allowed them to move to a larger office and warehouse and expand their
workforce, even hiring a marketing and content team. They were also able to take on more inventory, meaning no more running out of stock and better rates from suppliers
so there were multiple benefits to the scale we were able to deliver.
Outcome Overall, our work with this client demonstrated the value of a comprehensive growth
strategy and the importance of a mentality of seeking constant improvement. By working closely with our client and always striving for excellence, we were able to help them achieve remarkable growth and establish themselves as a thriving business in
their industry.
